Mountain biking takes center stage

Date Published: 
Fri, 09/12/2008

Subaru Mt. Olive, Saturn of Denville, Saturn of Livingston and Saturn of Mt. Olive are joining title sponsor Marty's Reliable Cycle -- Morristown, Randolph and Hackettstown -- as big ring sponsors of the First JORBA Bike Festival, A Celebration of New Jersey Mountain Biking, to be held at Waterloo Village Concert Field in Stanhope on Saturday, Sept. 13, from 10 a.m. until dark.

Mountain biking is the sport of riding bicycles off paved roads. It requires endurance, bike handling skills, self-reliance, an awareness of safety and trail etiquette.

The goal of JORBA's First Annual Bike Fest is to promote responsible trail stewardship and cycling advocacy, as well as to increase awareness of the sport in New Jersey.

JORBA has organized the fund raiser to strengthen its trail advocacy program, which involves all aspects of access, education, trail maintenance and construction of trails in both New Jersey state and county parks.
Mountain bike enthusiasts and anyone interested in learning about New Jersey and nationwide trails, paths and parks that accommodate the sport are invited to attend. Those new to the sport will learn about mountain bikes, accessories and places to ride, and will be able to gather tech-tips from experts located in the vendor area. JORBA expects over 300 new and seasoned riders to attend the festival and hopes to attract new members to their organization.
The festival will feature events and activities for all ages and ability levels. Marty's Reliable Cycle will be exhibiting 2009 bicycles from Specialized, Trek and Van Dessel Bicycles and will host various skill and agility events throughout the day. Team Marty's members will also lead rides during the festival. Additionally, demo trucks will have Trek, Specialized and Giant bikes available for test drives.
"We've always supported trail stewardship and cooperative trail access in Morris County," says Marty's Reliable Cycle owner Marty Epstein, "and we're thrilled to do what we can to help make JORBA's First Annual Bike Festival a success."
"We consider JORBA stewards of our county and state parks trails system," says Gerry Peslak, co-owner of Subaru of Mt. Olive and Saturn of Denville, Livingston and Mt. Olive. "The organization's goal is both to have fun and to give back to the parks that offer some great riding opportunities. Subaru in particular recognizes and supports the activities of a long list of groups that cater to the outdoor enthusiast and we're pleased to add JORBA to the list."
To help with JORBA's fundraising efforts, Subaru and Saturn will offer hot dogs and soda for a donation of $1 each and will provide information on how six-month members of the International Mountain Biking Association, IMBA (JORBA's parent organization), can receive a $1,300-$3,000 discount on a new Subaru.
Subaru road race champion Kristian Skavnes of Sparta, first-place winner of the 2007 Grand-Am GT Classic at Lime Rock Park in Connecticut, will be in attendance with his race car and ready to answer questions about his car and his career. Skavnes was also the first winner in the history of the "24 Hours of Allamuchy," an off-road bike race where he represented Marty's Reliable Cycle.
Top mountain bike competitor and Sparta resident Jeff Lenosky will also be at the festival as a JORBA special guest. Lenosky travels the country competing and showcasing his abilities in a breathtaking portable stunt show. Lenosky is the current world record holder for the bunny hop (vertical leap with bike) at 45.5 inches and has won a NORBA (National Off-Road Bike Association) National Championship Medal every year since turning pro in 1993.
"It's natural for us to support JORBA," says Geoffrey Lenat, marketing manager, Marty's Reliable Cycle. "JORBA is the organization that grows our network of mountain bike trails right here in this area and keeps the ones we already have in good shape. It also communicates very well with other groups of trail users to maintain standards on the trails. We love our trails, and JORBA makes them happen."

Marty's Reliable Cycle staff members will be available to answer questions regarding hitch or bike rack installation on Saturn and Subaru models. Saturn, Subaru and Marty's are all sponsoring raffle prizes that will include bike parts and accessories from Marty's and iPod shuffles courtesy of Saturn and Subaru.
"JORBA is thrilled to be holding its first ever bike festival at the Waterloo Village Concert Field. The location is central and the biking in the Allamuchy area features some of the state's best trails," says Jeff Mergler, executive director of JORBA. "The festival will be a great opportunity for riders of all skill levels to bring the whole family out for a day of fun, food, riding and socializing with like-minded folk. We look forward to making this an annual event for the cycling community."

The JORBA First Annual Bike Festival is fully endorsed by the Morris County Park Commission.
"JORBA members lend significant time and energy to the construction and maintenance of the multi-use trails throughout the Morris County Park Commission's trail system," says Dave Helmer, executive director, Morris County Park Commission. "Without their efforts the Park Commission would not be able to maintain the standards we have for the over 150 miles of trails under our stewardship."