We ask qualified candidates/firms to submit an RFP for Website/E-Commerce Design, Management & Maintenance. JORBA is in the process of evaluating service partners and would be very grateful if you would consider submitting a proposal. Thank you in advance.
Request for Proposal (RFP)
Project Title: Redesign and Maintenance of JORBA.org Website
Issued by: Jersey Off Road Bicycle Association (JORBA)
Date Issued: October 2, 2024
Proposal Due Date: October 16, 2024
- Introduction
The Jersey Off Road Bicycle Association (JORBA) is seeking proposals from qualified
web development firms to redesign and maintain our website, JORBA.org. The new
website should include an e-commerce solution, CRM integration, tools for membership
acquisition/renewals, and comprehensive marketing tools. - Background
JORBA is a 501©(3) non-profit organization dedicated to serving off-road cyclists in
New Jersey. Our mission is to build and maintain sustainable multi-use trails, organize
volunteer efforts, and advocate for mountain biking as a healthy and environmentally
sound activity. Our current website needs a redesign to better serve our community and
support our mission. - Project Goals
⦁ Redesign: Create a modern, user-friendly website that reflects JORBA’s mission
and values.
⦁ E-commerce Solution: Implement a secure and efficient e-commerce platform
for membership sales, donations (and potentially merchandise sales in the future).
⦁ CRM Integration: Integrate a CRM system to manage member data,
communications, and engagement.
⦁ Membership Tools: Develop tools for easy membership acquisition, renewals,
and management.
⦁ Marketing Tools: Incorporate tools for email marketing, social media integration,
and analytics.
⦁ Ongoing Website Maintenance: Security maintenance, performance
optimization, content updates, protection from spam bots, technical support and
compliance. - Scope of Work
4.1 Website Redesign
⦁ Develop a responsive and accessible website design.
⦁ Ensure compatibility with all major browsers and devices (desktop & mobile).
⦁ Implement a content management system (CMS) for easy updates.
⦁ Creation of a Chapter Page listing active chapters and a brief history of each
chapter.
⦁ G Suite for nonprofit organizations – integration with jorba.org (synchronization
of email addresses, login credentials & permissions) & event calendar integration
4.2 E-commerce Solution
⦁ Integrated e-commerce platform to facilitate membership fulfillment & charitable
donations.
⦁ Integrate a secure payment gateway.
⦁ Set up product pages, shopping cart, and checkout process.
⦁ Ensure compliance with all relevant security standards.
⦁ Allow users/members to easily manage existing memberships or create new
memberships.
⦁ Set up a JORBA merchandise store for SWAG fulfillment and sale of JORBA
branded soft goods.
⦁ Explore batch processing or develop a process for handling new memberships
(Trek has floated the idea of donating a free JORBA membership with the
purchase of a new mtn bike over $2K). Can we solve this in an automated manner
or does JORBA need to enter these memberships manually?
4.3 CRM Integration
⦁ Integrate a CRM system to manage member information.
⦁ Enable automated communication workflows.
⦁ Provide training for JORBA staff on CRM usage.
⦁ CRM should be integrated with email marketing tools and membership
development tools.
4.4 Membership Tools
⦁ Develop a user-friendly membership sign-up and renewal process.
⦁ Implement automated reminders for renewals.
⦁ Provide a member portal for profile management.
⦁ Automated reminders for members to alert when memberships will expire and
encourage renewals.
⦁ Allow users the opportunity to opt-in for auto renewal.
4.5 Marketing Tools
⦁ Integrate email marketing tools.
⦁ Enable social media sharing and integration (i.e. automatically turn website posts
into social media posts on Facebook, Instagram and X).
⦁ Set up analytics tools for tracking website performance. - Ongoing Website Maintenance
5.1 Security Maintenance
⦁ Regular security audits and vulnerability assessments.
⦁ Implementation of security patches and updates.
⦁ Monitoring for potential security threats.
⦁ Review forms and pages for security vulnerabilities & implementation solutions
⦁ Protection from spam bots
5.2 Performance Optimization
⦁ Regular performance audits and optimizations.
⦁ Ensuring fast load times and minimal downtime.
⦁ Optimization of images and other media.
5.3 Content Updates
⦁ Updating website content as requested by JORBA.
⦁ Ensuring content is accurate and up-to-date.
⦁ Assisting with the creation of new content when needed.
5.4 Technical Support
⦁ Providing ongoing technical support and troubleshooting.
⦁ Addressing any issues that arise promptly.
⦁ Offering training for JORBA staff on website management.
5.5 Compliance
⦁ Maintaining compliance with data protection regulations (e.g., GDPR).
⦁ Regularly reviewing and updating privacy policies. - Deliverables
⦁ Fully functional redesigned website.
⦁ Creation of a Chapter Page listing active chapters and a brief history of each
chapter.
⦁ Integrated e-commerce platform to facilitate membership fulfillment & charitable
donations.
⦁ Set up a JORBA merchandise store for SWAG fulfillment and sale of JORBA
branded soft goods.
⦁ G Suite for nonprofit organizations – integration with jorba.org (synchronization
of email addresses, login credentials & permissions) & event calendar integration
⦁ CRM system integrated with the website.
⦁ Membership acquisition and renewal tools.
⦁ Marketing tools and analytics setup.
⦁ Website Security: Ensure the website is secure from cyber threats and
vulnerabilities.
⦁ Review forms and pages for security vulnerabilities & implementation
solutions
⦁ Protection from spam bots
⦁ Performance Optimization: Maintain optimal website performance and load times.
⦁ Content Updates: Provide regular updates to website content as needed.
⦁ Technical Support: Offer ongoing technical support and troubleshooting.
⦁ Compliance: Ensure the website complies with all relevant regulations and
standards.
⦁ Documentation and training for JORBA staff. - Proposal Requirements
⦁ Company Information: Provide an overview of your company, including
experience and qualifications.
⦁ Project Approach: Describe your approach to the project, including design and
development processes.
⦁ Timeline: Provide a detailed project timeline with milestones.
⦁ Cost Estimate: Include a detailed cost estimate for the project.
⦁ References: Provide references from similar projects. - Evaluation Criteria
Proposals will be evaluated based on the following criteria:
⦁ Experience and qualifications.
⦁ Understanding of project goals and requirements.
⦁ Quality of proposed solution.
⦁ Cost-effectiveness.
⦁ References and past performance. - Submission Instructions
Please submit your proposal by October 15, 2024 to: info@jorba.org
